Young children are very impressionable people. They imitate who and what they see; they are sponges. Boys see the men are all strong; they begin to imitate them and want to become strong. When girls see that the girls on TV are all slender, naturally, they will want to be slender. They want to look like the girls on TV and in magazines. Girls who are younger siblings often want to be exactly like their older sisters. Beauty and teen clothing companies have realized this and are using this to their advantage. Teen clothing companies such as Aeropostale and American Eagle have created clothing lines for children. Bonne Bell makes Lip Smackers as well as other cosmetics for children. It's no wonder young women have eating disorders and low self esteem. In a society that is promoting what seems to be perfection, good will never be good enough. There are a plethora of ways to explain why this is, but that's the simple truth.
While some companies exploit women's' insecurities, Dove decided to take a radical path, which I believe was a genius move. The people at Dove realized the power they have to start change and decided to utilize this power. I commend their efforts to change the conception of beauty and make it more applicable to the general public, not just the top percentile that's beautiful enough to become supermodels. I really appreciate the fact that Dove's team began to ask and seriously think about how TV ads impact the females close to them and take a personal approach to their advertising rather than simply trying to make money. Step by step, Dove is changing the picture of beauty.
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